Cultural Writing. Political Science. CONSENSUS OR COERCION? offers a new perspective on post-war British history and the welfare state. It examines the relationship between 'the people' and 'the state' in areas as diverse as race relations, housing, social services, political activism, television and the family. Focusing upon the notion of social cohesion, the book argues that the British state's ability to represent itself as the crucial factor in the maintenance of this social cohesion has been of paramount importance to the state's continued existence.

During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.

During an election speech in 1957 the Prime Minister, Harold Macmillan, famously remarked that 'most of our people have never had it so good'. Although taken out of context, this phrase soon came to epitomize the sense of increased affluence and social progress that was prevalent in Britain during the 1950s and 1960s. Yet, despite the recognition that Britain had moved away from an era of rationing and scarcity, to a new age of choice and plenty, there was simultaneously a parallel feeling that the nation was in decline and being economically outstripped by its international competitors. Whilst the study of Britain's postwar history is a well-trodden path, and the paradox of absolute growth versus relative decline much debated, it is here approached in a fresh and rewarding way. Rather than highlighting economic and industrial 'decline', this volume emphasizes the tremendous impact of rising affluence and consumerism on British society. It explores various expressions of affluence: new consumer goods; shifting social and cultural values; changes in popular expectations of policy; shifting popular political behaviour; changing attitudes of politicians towards the electorate; and the representation of affluence in popular culture and advertising. By focusing on the widespread cultural consequences of increasing levels of consumerism, emphasizing growth over decline and recognizing the rising standards of living enjoyed by most Britons, a new and intriguing window is opened on the complexities of this 'golden age'. Contrasting growing consumer expectations and demands against the anxieties of politicians and economists, this book offers all students of the period a new perspective from which to view post-imperial Britain and to question many conventional historical assumptions.

Cultural Writing. CONSENSUS OR COERCION seeks to offer a new perspective on post-war British history and the welfare state. Focusing upon the notion of social cohesion, the book examines the relationship between 'the people' and 'the state' in areas as diverse as race relations, housing social services, political activism, television and the family.

Available in paperback for the first time, this book examines a decade of extraordinary ferment in ideas, and the battles about those ideas out of which emerged the Britain of the late-twentieth century. In addressing the ideational contours of the decade, Reassessing 1970s Britain takes an innovative approach. It assembles a group of actors who were influential in generating and disseminating new ideas in the 1970s to reflect on key texts and arguments in which they were closely involved during that decade, and debate them with contemporary historians. It ranges over a wide field, encompassing politics, economics, women's liberation and popular culture. It also engages with the ways in which such ideas were disseminated to a wider audience. Reassessing 1970s Britain will be of interest to lecturers and students in a wide range of disciplines: modern British history, economic history, cultural history, social history, politics, gender studies and cultural studies. -- .

This book examines a decade of extraordinary ferment in ideas, and the battles about those ideas out of which emerged the Britain of the late-twentieth century. In addressing the ideational contours of the decade, Reassessing 1970s Britain takes an innovative approach. It assembles a group of actors who were influential in generating and disseminating new ideas in the 1970s to reflect on key texts and arguments in which they were closely involved during that decade, and debate them with contemporary historians. It ranges over a wide field, encompassing politics, economics, women's liberation, and popular culture. It also engages with the ways in which such ideas were disseminated to a wider audience.Reassessing 1970s Britain will be of interest to lecturers and students in a wide range of disciplines: modern British history, economic history, cultural history, social history, politics, gender studies, and cultural studies.

Despite the abundance and quality of recent historical writing on consumerism, it cannot be said that the modern Co-operative movement (Co-op) has been well served. It has also been by-passed in studies that locate Britons' identity in their consumption. The reasons for this can be found in the widely perceived decline of the Co-op since the 1950s, but also in various historiographical agendas that have resulted in its relative invisibility in modern British history. This book, by demonstrating the variety of broader issues that can be addressed through the Co-op and the vibrancy of new historical research into consumption, seeks to remedy this.

This book, both of the Co-op in a broader context and of new approaches to the history of consumption, combines the work of leading authorities on the Co-op with recent scholarly research. It explores the Co-op's distinctive interface between everyday issues and grander idealistic concerns. The chapters intersect to examine a broad range of themes, notably: the politics of consumerism including consumer protection, ethical and fair trading and alternatives to corporate commerce; design and advertising; the Co-op's relations with other components of the labour movement; and its ideology, image and memory. The collection looks at the Co-operative movement locally (through specific case studies), nationally and also in comparison to the European movement.

This collection will appeal to academics, researchers, teachers and students of the economic, cultural and political history of twentieth-century Britain. It will also be of interest to academics and students of business studies, and co-operative members themselves.